Houston's East End community is made up of a patchwork of residential neighborhoods filled with culture and historical relevance. From vibrant downtown entertainment venues and shops to cultural institutions and the murals that decorate many spaces, the district is filled with countless hidden gems.
Alongside these treasures, the real estate market in the East End is thriving. The area offers single-family homes, townhouses, and condos in all shapes and sizes. Many housing options in the area are recognized for affordability and proximity to job centers. However, the luxury home market in Houston’s East End definitely active. If you're planning to sell a luxury home in the East End, it's imperative to plan ahead to sell to the right audience. Check out our tips on selling luxury in Houston.
Know Your Competition
Luxury home buyers are not average Joes – these are people experienced in real estate purchases. They have a firm understanding of the components they want from a property and often aren’t willing to negotiate those items. Some buyers are interested in the value of the location, while others seek a wealth of space and luxury features and upgrades. By examining comparable homes in the area and determining what makes yours attractive to your target buyer, you can craft a listing that will get noticed and mitigate those days on market.
Develop a Concise Market Plan
You need to be able to focus your efforts in the right direction and apply the polish that luxury home buyers will expect. In most cases, this level of marketing will require partnering with a local realtor with ample experience selling luxury properties and the resources to produce a professional marketing campaign.
An Experienced Agent is Everything
By partnering with a luxury realtor with a network of resources for selling these properties, you can get your property in front of your target audience no matter where they are. Agents with experience in luxury homes often have an in-depth understanding of the local market, but they also have something many agents don’t have – connections. This can be in the form of qualified buyers or connections to agents in other markets, where your buyer may generate.
A good agent who is well-versed in luxury properties can showcase their testimonials of satisfied clients as well as a portfolio of their prior transactions. Beyond that though, working with an agent who understands your needs and is someone you like being around will be invaluable. At Eastwood Realty, our clients become friends for a reason.
Expand your Focus
The special features of your home will also serve to attract buyers. The unique high-value features of your home will be its main selling point. For instance, if you have a wine cellar, a remarkable outdoor kitchen, or an ideal location, put that front and center. Photographs, videos, and listing descriptions should prominently showcase stand-out elements that imply exorbitance to potential buyers.
Utilize the Value of Imagery
Staging any home requires experience. However, staging a luxury home is an art that requires in-depth market knowledge. While a top luxury realtor can provide inspiration based on what buyers expect to see, a professional stager makes the process successful by highlighting your home's most exclusive features.
Partnering with Eastwood Realty to sell your East End luxury home
*Header photo courtesy of Eastwood Realty